Beyond Meat shares are down 80% over the last 12 months. Kardashian’s massive social media presence, which includes more than 300 million followers on Instagram alone, provides a boost to Beyond Meat’s effort to distinguish itself from rivals in the increasingly competitive alternative meat sector. Company representatives did not immediately return a request for further comment. “It’s empowering to know that the small changes I’m making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact,” Kardashian added.Ī post shared by Kim Kardashian announcement provided an initial bump to Beyond Meat’s shares in trading Tuesday, but the stock turned 8% lower by late morning during a broader market selloff.īeyond Meat did not disclose the financial terms of its deal with Kardashian. “I am really inspired by Beyond Meat’s mission and love that they are not only making plant-based eating delicious and accessible, but are doing so in a way that benefits both people and the planet,” Kardashian said in a statement on the partnership. The reality television star will also share details about her preferred Beyond Meat items in a company-released newsletter that will also include personalized recipes and offers, the company said in an announcement. Kardashian, 41, will hold the honorary title of “Chief Taste Consultant.” She will star in a new advertising campaign for the alternative meat firm. Kim Kardashian is adding another role to her resume, inking an endorsement deal with Beyond Meat to promote the plant-based protein firm’s products. Impossible Foods punches back against report calling fake meat a ‘fad’īill Gates says fake meat products will ‘eventually’ be ‘very good’īeyond Meat factory riddled with mold, other dirty conditions: leaked documents You may have to select a menu option or click a button.McDonald’s’ launching plant-based McNuggets next week Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.
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